What an incredible commercial success! Drop a shopping cart into thousands of chic-geek professionals’ pockets and watch them get bored, go browsing and buy stuff they’ll rarely use! Works for me! I love spending money on games and apps i’ll never get round to using in anger. It all seems so polite, with prices ranging from £0.59 to £5.99 (well, that’s the range i’ve been willing to stretch to so far). I just can’t feel offended with such low prices, even if the app isn’t quite what i need, er, ever!

Well done Apple! A job exceptionally well done.